The communication starts by the name and visual identity. The stories are ineresting for tourists. The photographs and videos trapped people. Recommendations from others (social networking) help in the final decision.
Destinations story telling
Destinations visual identity
Destinations communication plans
Communication to show
Communication to stimulate
Communication to attract
“Tell me a fact and i´ll learn. Tell me a truth and i´ll believe. But tell me a story and it will live in my heart forever.”