Islas Canarias

Brand audit
Brand architecture

Need

  • Brand audit Canary Islands.
  • Brand audit 7 islands in relation to the Canary Islands: architecture / positioning.
  • Micro-destinations audit in relation to the Canary Islands and the island to which they belong: architecture / positioning

Result

Audit of the status of the relationship between brands and sub-brands. At a strategic level, at the level of architecture and communication level.

Suggestions for improvement from the need for a new model that contemplates the brand from a whole.