La Tagliatella

Qualitative and quantitative research

Need

Know the health of the brand, motivations, brakes of the clients and possible actions that would allow a better relationship and greater engagement with the brand within the loyalty plan.

la_tagliatella

Result

Birth of the Amici loyalty club. the Amici de la Tagliatella App to accumulate and / or transfer points. A true innovation within the sector.

Research (qualitative and quantitative) always opens our eyes to what customers think of our brand and our value proposition. Key aspects of improvement in the customer experience and new adjustment opportunities were detected at all levels of the marketing mix and even at the level of brand positioning.