Repositioning renewed identity while maintaining the name. New brand claim.
His repositioning revolved around his leadership not communicated and not internalized by the company itself.
The dynamism of the symbol represents the predisposition of the brand, its willingness to be at the forefront, always looking up and forward. The modern, smooth, clean and lowercase typography aims to reflect on the one hand that vocation of service and on the other the humble attitude. Red is vitality, energy and time also reflects the capacity and intention of leadership.
A claim in line with its positioning, the first to open the market and introduce new services. A website that aims to capture the leadership around permanent innovation.