Puerto de la Cruz

Comprehensive repositioning of the brand

Need

Puerto de la Cruz raises the need for a repositioning of the destination. From the diagnosis, I wanted a really operational marketing plan.

Result

Bet on the authenticity of the destination, open new channels, introduce yourself in new segments and reinforce the idea of multiexperience around the city of the north of Tenerife, where you can really enjoy the culture, the heritage, the sea, the mountain …