Elasticity and brand architecture
Branding for destinations
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Position a destination is to find an area of interest in tourists mind
Brand destination positioning is the centerpiece and the most critical element of all future efforts for the tourist and probably economic development of an area.
From brand positioning will be established:
All destinations, without exception, have the opportunity to attract tourists.
Although sometimes you have to innovate, create different tourism products.
A destination is a brand that must be looked after. Its positioning shows us the way, the opportunity.