Puerto de la Cruz
Comprehensive repositioning of the brand
Need
Puerto de la Cruz raises the need for a repositioning of the destination. From the diagnosis, I wanted a really operational marketing plan.
Puerto de la Cruz
Comprehensive repositioning of the brand
Need
Puerto de la Cruz raises the need for a repositioning of the destination. From the diagnosis, I wanted a really operational marketing plan.
Result
Bet on the authenticity of the destination, open new channels, introduce yourself in new segments and reinforce the idea of multiexperience around the city of the north of Tenerife, where you can really enjoy the culture, the heritage, the sea, the mountain …
