Islas Canarias
Brand audit
Brand architecture
Need
- Brand audit Canary Islands.
- Brand audit 7 islands in relation to the Canary Islands: architecture / positioning.
- Micro-destinations audit in relation to the Canary Islands and the island to which they belong: architecture / positioning.
Islas Canarias
Brand audit
Brand architecture
Need
- Brand audit Canary Islands.
- Brand audit 7 islands in relation to the Canary Islands: architecture / positioning.
- Micro-destinations audit in relation to the Canary Islands and the island to which they belong: architecture / positioning.
Result
Audit of the status of the relationship between brands and sub-brands. At a strategic level, at the level of architecture and communication level.
Suggestions for improvement from the need for a new model that contemplates the brand from a whole.