HUAWEI
Qualitative and quantitative research
Need
Base study and segmentation of the Smartphones market.
- Define the most relevant segments of the market
- Attitudes towards the proposals of the different brands
Recommended strategies based on the results
HUAWEI
Qualitative and quantitative research
Need
Base study and segmentation of the Smartphones market.
- Define the most relevant segments of the market
- Attitudes towards the proposals of the different brands
Recommended strategies based on the results
Result
Identification of relevant elements for the brand and fundamental strategic recommendations
Segments identified, qualified and quantified
Keys to mobilize these segments
