UTERQ\u00dcE<\/h2><\/div>Brand essence. Verbal and visual identity<\/p>\n<\/div><\/div><\/div>
Need<\/h2><\/div>Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
UTERQ\u00dcE<\/h2><\/div>Brand essence. Verbal and visual identity<\/p>\n<\/div><\/div><\/div>
Need<\/h2><\/div>Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![](\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/uterque_2.jpg\" "\\"uterque_2\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>Result<\/h2><\/div>As a fundamental part of the brand\u2019s approach, it was pursued to generate emotions and values of its own, but within the general philosophy of the Group \u2013 closeness, simplicity \u2013 although taking into account the specific nuances of this chain: elegance and a certain sophistication,<\/p>\n
To materialize these messages, the first link was to define an appropriate naming line with the potential to be implemented in the different countries and languages. Thus UTERQ\u00dcE was born: a Latin word meaning One, The Other, Both. A term that expresses duality and universality. <\/p>\n
With the brand\u2019s visual identity, an elegant image was achieved due to its simplicity, timeless but cosmopolitan. Certain classicism also brings it closer to a perception of superior quality \u201c.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![](\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/uterque_3.jpg\" "\\"uterque_3\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8537,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8535","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nUTERQ\u00dcE - Primero Estrategia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTERQ\u00dcE - Primero Estrategia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:site_name\" content=\"Primero Estrategia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T08:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-10-960x1600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@primeroestrateg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"45 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"url\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"name\":\"UTERQ\u00dcE - 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Brand essence. Verbal and visual identity<\/p>\n<\/div><\/div><\/div>
Need<\/h2><\/div>Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
UTERQ\u00dcE<\/h2><\/div>Brand essence. Verbal and visual identity<\/p>\n<\/div><\/div><\/div>
Need<\/h2><\/div>Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>Result<\/h2><\/div>As a fundamental part of the brand\u2019s approach, it was pursued to generate emotions and values of its own, but within the general philosophy of the Group \u2013 closeness, simplicity \u2013 although taking into account the specific nuances of this chain: elegance and a certain sophistication,<\/p>\n
To materialize these messages, the first link was to define an appropriate naming line with the potential to be implemented in the different countries and languages. Thus UTERQ\u00dcE was born: a Latin word meaning One, The Other, Both. A term that expresses duality and universality. <\/p>\n
With the brand\u2019s visual identity, an elegant image was achieved due to its simplicity, timeless but cosmopolitan. Certain classicism also brings it closer to a perception of superior quality \u201c.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8537,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8535","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nUTERQ\u00dcE - Primero Estrategia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTERQ\u00dcE - Primero Estrategia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:site_name\" content=\"Primero Estrategia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T08:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-10-960x1600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@primeroestrateg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"45 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"url\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"name\":\"UTERQ\u00dcE - 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Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
UTERQ\u00dcE<\/h2><\/div>Brand essence. Verbal and visual identity<\/p>\n<\/div><\/div><\/div>
Need<\/h2><\/div>Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>Result<\/h2><\/div>As a fundamental part of the brand\u2019s approach, it was pursued to generate emotions and values of its own, but within the general philosophy of the Group \u2013 closeness, simplicity \u2013 although taking into account the specific nuances of this chain: elegance and a certain sophistication,<\/p>\n
To materialize these messages, the first link was to define an appropriate naming line with the potential to be implemented in the different countries and languages. Thus UTERQ\u00dcE was born: a Latin word meaning One, The Other, Both. A term that expresses duality and universality. <\/p>\n
With the brand\u2019s visual identity, an elegant image was achieved due to its simplicity, timeless but cosmopolitan. Certain classicism also brings it closer to a perception of superior quality \u201c.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8537,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8535","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nUTERQ\u00dcE - Primero Estrategia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTERQ\u00dcE - Primero Estrategia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:site_name\" content=\"Primero Estrategia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T08:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-10-960x1600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@primeroestrateg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"45 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"url\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"name\":\"UTERQ\u00dcE - 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Brand essence. Verbal and visual identity<\/p>\n<\/div><\/div><\/div>
Need<\/h2><\/div>Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>Result<\/h2><\/div>As a fundamental part of the brand\u2019s approach, it was pursued to generate emotions and values of its own, but within the general philosophy of the Group \u2013 closeness, simplicity \u2013 although taking into account the specific nuances of this chain: elegance and a certain sophistication,<\/p>\n
To materialize these messages, the first link was to define an appropriate naming line with the potential to be implemented in the different countries and languages. Thus UTERQ\u00dcE was born: a Latin word meaning One, The Other, Both. A term that expresses duality and universality. <\/p>\n
With the brand\u2019s visual identity, an elegant image was achieved due to its simplicity, timeless but cosmopolitan. Certain classicism also brings it closer to a perception of superior quality \u201c.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8537,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8535","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nUTERQ\u00dcE - Primero Estrategia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTERQ\u00dcE - Primero Estrategia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:site_name\" content=\"Primero Estrategia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T08:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-10-960x1600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@primeroestrateg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"45 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"url\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"name\":\"UTERQ\u00dcE - 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Strategic and creative creation of the verbal and visual identity of the Inditex accessories chain.<\/p>\n
Expression of a product concept and point of sale for an average medium segment, but with a high aspirational component.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>Result<\/h2><\/div>As a fundamental part of the brand\u2019s approach, it was pursued to generate emotions and values of its own, but within the general philosophy of the Group \u2013 closeness, simplicity \u2013 although taking into account the specific nuances of this chain: elegance and a certain sophistication,<\/p>\n
To materialize these messages, the first link was to define an appropriate naming line with the potential to be implemented in the different countries and languages. Thus UTERQ\u00dcE was born: a Latin word meaning One, The Other, Both. A term that expresses duality and universality. <\/p>\n
With the brand\u2019s visual identity, an elegant image was achieved due to its simplicity, timeless but cosmopolitan. Certain classicism also brings it closer to a perception of superior quality \u201c.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8537,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8535","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nUTERQ\u00dcE - Primero Estrategia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTERQ\u00dcE - Primero Estrategia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\" \/>\n<meta property=\"og:site_name\" content=\"Primero Estrategia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T08:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-10-960x1600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@primeroestrateg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"45 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"url\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/uterque\/\",\"name\":\"UTERQ\u00dcE - 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As a fundamental part of the brand\u2019s approach, it was pursued to generate emotions and values of its own, but within the general philosophy of the Group \u2013 closeness, simplicity \u2013 although taking into account the specific nuances of this chain: elegance and a certain sophistication,<\/p>\n
To materialize these messages, the first link was to define an appropriate naming line with the potential to be implemented in the different countries and languages. Thus UTERQ\u00dcE was born: a Latin word meaning One, The Other, Both. A term that expresses duality and universality. <\/p>\n
With the brand\u2019s visual identity, an elegant image was achieved due to its simplicity, timeless but cosmopolitan. Certain classicism also brings it closer to a perception of superior quality \u201c.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8537,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8535","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n