{"id":8593,"date":"2025-09-24T12:04:23","date_gmt":"2025-09-24T10:04:23","guid":{"rendered":"https:\/\/primeroestrategia.com\/portfolio-items\/habitaem\/"},"modified":"2025-10-10T10:51:25","modified_gmt":"2025-10-10T08:51:25","slug":"habitaem","status":"publish","type":"avada_portfolio","link":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/","title":{"rendered":"Habitaem"},"content":{"rendered":"

Habitaem<\/h2><\/div>

Positioning, Naming, Identity,
\nClaim, Web<\/p>\n<\/div><\/div><\/div>

Need<\/h2><\/div>

A strategy, a brand positioning and communication for a new category: Ecoresorts with conservation and development aid in the areas where it operates. Internationally valid name.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Habitaem<\/h2><\/div>

Positioning, Naming, Identity,
\nClaim, Web<\/p>\n<\/div><\/div><\/div>

Need<\/h2><\/div>

A strategy, a brand positioning and communication for a new category: Ecoresorts with conservation and development aid in the areas where it operates. Internationally valid name.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>

Result<\/h2><\/div>

Habitaem, an evocative, suggestive and projective name that together with its claim \u201cHabitar es hacer huella\u201d points the mission of the business project. A name and a claim that link land, housing, community, integration, effort and leads us to the idea of a legacy. Because to live is to respect what surrounds us, to live is to live together. An identity that represents with the triangle symbol the 3 aspects \/ pillars on which the brand is based: Development, conservation and profitability. The chosen color, the earth.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8596,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8593","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nHabitaem - Primero Estrategia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Habitaem - Primero Estrategia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/\" \/>\n<meta property=\"og:site_name\" content=\"Primero Estrategia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T08:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@primeroestrateg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"44 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/\",\"url\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/\",\"name\":\"Habitaem - Primero Estrategia\",\"isPartOf\":{\"@id\":\"https:\/\/primeroestrategia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg\",\"datePublished\":\"2025-09-24T10:04:23+00:00\",\"dateModified\":\"2025-10-10T08:51:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#primaryimage\",\"url\":\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg\",\"contentUrl\":\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg\",\"width\":640,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/primeroestrategia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/primeroestrategia.com\/en\/portfolio-items\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Habitaem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/#website\",\"url\":\"https:\/\/primeroestrategia.com\/en\/\",\"name\":\"Primero Estrategia\",\"description\":\"Consultora de branding y marketing\",\"publisher\":{\"@id\":\"https:\/\/primeroestrategia.com\/en\/#organization\"},\"alternateName\":\"Primero Estrategia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/primeroestrategia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/#organization\",\"name\":\"Primero Estrategia\",\"alternateName\":\"Primero Estrategia\",\"url\":\"https:\/\/primeroestrategia.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/primeroestrategia.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/11\/primero-estrategia-logo-696.jpg\",\"contentUrl\":\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/11\/primero-estrategia-logo-696.jpg\",\"width\":696,\"height\":696,\"caption\":\"Primero Estrategia\"},\"image\":{\"@id\":\"https:\/\/primeroestrategia.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/primeroestrateg\",\"https:\/\/www.youtube.com\/user\/PrimeroEstrategia\",\"https:\/\/www.linkedin.com\/company\/primero-estrategia\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Habitaem - Primero Estrategia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/","og_locale":"en_US","og_type":"article","og_title":"Habitaem - Primero Estrategia","og_url":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/","og_site_name":"Primero Estrategia","article_modified_time":"2025-10-10T08:51:25+00:00","og_image":[{"width":640,"height":533,"url":"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@primeroestrateg","twitter_misc":{"Est. reading time":"44 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/","url":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/","name":"Habitaem - Primero Estrategia","isPartOf":{"@id":"https:\/\/primeroestrategia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#primaryimage"},"image":{"@id":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#primaryimage"},"thumbnailUrl":"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg","datePublished":"2025-09-24T10:04:23+00:00","dateModified":"2025-10-10T08:51:25+00:00","breadcrumb":{"@id":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#primaryimage","url":"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg","contentUrl":"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/portfolio-final-21-640x533-1.jpg","width":640,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/habitaem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/primeroestrategia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/primeroestrategia.com\/en\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Habitaem"}]},{"@type":"WebSite","@id":"https:\/\/primeroestrategia.com\/en\/#website","url":"https:\/\/primeroestrategia.com\/en\/","name":"Primero Estrategia","description":"Consultora de branding y marketing","publisher":{"@id":"https:\/\/primeroestrategia.com\/en\/#organization"},"alternateName":"Primero Estrategia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/primeroestrategia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/primeroestrategia.com\/en\/#organization","name":"Primero Estrategia","alternateName":"Primero Estrategia","url":"https:\/\/primeroestrategia.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/primeroestrategia.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/11\/primero-estrategia-logo-696.jpg","contentUrl":"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/11\/primero-estrategia-logo-696.jpg","width":696,"height":696,"caption":"Primero Estrategia"},"image":{"@id":"https:\/\/primeroestrategia.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/primeroestrateg","https:\/\/www.youtube.com\/user\/PrimeroEstrategia","https:\/\/www.linkedin.com\/company\/primero-estrategia\/"]}]}},"_links":{"self":[{"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/8593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/8593\/revisions"}],"predecessor-version":[{"id":8599,"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/8593\/revisions\/8599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/media\/8596"}],"wp:attachment":[{"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/media?parent=8593"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=8593"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=8593"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/primeroestrategia.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=8593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}