{"id":8284,"date":"2016-07-14T02:27:55","date_gmt":"2016-07-14T00:27:55","guid":{"rendered":"https:\/\/primeroestrategia.com\/people\/"},"modified":"2025-10-09T13:42:12","modified_gmt":"2025-10-09T11:42:12","slug":"people","status":"publish","type":"page","link":"https:\/\/primeroestrategia.com\/en\/people\/","title":{"rendered":"People"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;--awb-margin-bottom:60px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;text-transform:none;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Artisans of strategy<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:16px;--awb-line-height:28px;--awb-text-color:#878787;\"><p style=\"text-align: center;\">We diagnose and identify market opportunities; we build powerful brand strategies and guide you from positioning throughout the brand\u2019s marketing mix. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;--awb-margin-bottom:60px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;text-transform:none;--fontSize:40;line-height:var(--awb-typography1-line-height);\">What we do?<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:28px;--awb-line-height:48px;--awb-text-color:#000000;\"><p>Turn products, services and destinations into powerful brands.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:16px;--awb-line-height:28px;--awb-text-color:#878787;\"><ul>\n<li>We find the way forward.<\/li>\n<li>We look for new, different, relevant ideas.<\/li>\n<li>We create brand value, enhancing growth.<\/li>\n<li>We guide your brand to a new positioning, new services and new names.<\/li>\n<li>We initiate processes of true brand tranformation<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;--awb-margin-bottom:60px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;text-transform:none;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Experience<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>Branding, Marketing and Transformation are disciplines that we integrate with our specialists and partners<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/primeroestrategia.com\/en\/people\/miguel-yanez\/\" target=\"_self\" aria-label=\"Miguel\"><img decoding=\"async\" width=\"1200\" height=\"790\" src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Miguel.jpg\" data-orig-src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Miguel.jpg\" alt class=\"lazyload img-responsive wp-image-8278\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27790%27%20viewBox%3D%270%200%201200%20790%27%3E%3Crect%20width%3D%271200%27%20height%3D%27790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Miguel-200x132.jpg 200w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Miguel-400x263.jpg 400w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Miguel-600x395.jpg 600w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Miguel-800x527.jpg 800w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Miguel.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Miguel Ya\u00f1ez<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>Transformation<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Strategy Positioning<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/primeroestrategia.com\/en\/people\/estela-escribano\/\" target=\"_self\" aria-label=\"Estela-Escribano790\"><img decoding=\"async\" width=\"1200\" height=\"790\" src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Estela-Escribano790.jpg\" data-orig-src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Estela-Escribano790.jpg\" alt class=\"lazyload img-responsive wp-image-8279\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27790%27%20viewBox%3D%270%200%201200%20790%27%3E%3Crect%20width%3D%271200%27%20height%3D%27790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Estela-Escribano790-200x132.jpg 200w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Estela-Escribano790-400x263.jpg 400w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Estela-Escribano790-600x395.jpg 600w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Estela-Escribano790-800x527.jpg 800w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Estela-Escribano790.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Estela Escribano<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>On\/off Brand Experience<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Brand identity<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/primeroestrategia.com\/en\/people\/javier-monreal\/\" target=\"_self\" aria-label=\"Javier-Monreal\"><img decoding=\"async\" width=\"1200\" height=\"790\" src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Javier-Monreal.jpg\" data-orig-src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Javier-Monreal.jpg\" alt class=\"lazyload img-responsive wp-image-8280\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27790%27%20viewBox%3D%270%200%201200%20790%27%3E%3Crect%20width%3D%271200%27%20height%3D%27790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Javier-Monreal-200x132.jpg 200w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Javier-Monreal-400x263.jpg 400w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Javier-Monreal-600x395.jpg 600w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Javier-Monreal-800x527.jpg 800w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Javier-Monreal.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Javier Monreal<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>Creativity \/ Brand<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Expert design and creativity<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/primeroestrategia.com\/en\/personas\/eric-rubin\/\" target=\"_self\" aria-label=\"Eric\"><img decoding=\"async\" width=\"1200\" height=\"790\" src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Eric.jpg\" data-orig-src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Eric.jpg\" alt class=\"lazyload img-responsive wp-image-8281\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27790%27%20viewBox%3D%270%200%201200%20790%27%3E%3Crect%20width%3D%271200%27%20height%3D%27790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Eric-200x132.jpg 200w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Eric-400x263.jpg 400w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Eric-600x395.jpg 600w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Eric-800x527.jpg 800w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Eric.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Eric Rubin<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>International market research<\/p>\n<\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Transformation<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/primeroestrategia.com\/en\/personas\/ana-parra\/\" target=\"_self\" aria-label=\"Ana\"><img decoding=\"async\" width=\"1200\" height=\"790\" src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Ana.jpg\" data-orig-src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Ana.jpg\" alt class=\"lazyload img-responsive wp-image-8282\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27790%27%20viewBox%3D%270%200%201200%20790%27%3E%3Crect%20width%3D%271200%27%20height%3D%27790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Ana-200x132.jpg 200w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Ana-400x263.jpg 400w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Ana-600x395.jpg 600w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Ana-800x527.jpg 800w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/Ana.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Ana Parra<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>Qualitative research<\/p>\n<\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Communication Innovation<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/primeroestrategia.com\/en\/personas\/augusto-huescar\/\" target=\"_self\" aria-label=\"Augusto\"><img decoding=\"async\" width=\"1200\" height=\"790\" src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/augusto.jpg\" data-orig-src=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/augusto.jpg\" alt class=\"lazyload img-responsive wp-image-8283\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27790%27%20viewBox%3D%270%200%201200%20790%27%3E%3Crect%20width%3D%271200%27%20height%3D%27790%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/augusto-200x132.jpg 200w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/augusto-400x263.jpg 400w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/augusto-600x395.jpg 600w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/augusto-800x527.jpg 800w, https:\/\/primeroestrategia.com\/wp-content\/uploads\/2025\/09\/augusto.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Augusto Hu\u00e9scar<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>Tourism destination strategy<\/p>\n<\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Marketing and transformation<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Vicente Moreno<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>Business, culture, technology<\/p>\n<\/div><div class=\"fusion-text fusion-text-25\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Trends<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\" style=\"--awb-content-alignment:left;--awb-font-size:24px;--awb-text-color:#000000;\"><p style=\"text-align: left;\"><strong>Javier Muelas<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-27\" style=\"--awb-content-alignment:left;--awb-font-size:18px;--awb-line-height:31px;--awb-text-color:#878787;\"><p>Competitive intelligence, channels<\/p>\n<\/div><div class=\"fusion-text fusion-text-28\" style=\"--awb-content-alignment:left;--awb-font-size:15px;--awb-line-height:28px;--awb-text-color:var(--awb-color5);\"><p>Marketing, commercial<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-8284","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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