Ana Parra

Qualitative research

Communication Innovation

20 years of experience in advertising agencies, research and marketing / communication / branding consulting companies focused on strategic planning, market research, business strategy, cool hunting, digital strategy, design thinking, branding and social responsibility.

I have worked in international positions at Bates Worldwide (NYC) for global brands and for regional brands at the Latam level in Gray Group and Leo Burnett (Peru, Colombia, Brazil, Mexico and Central America).

My studies are in communication sciences, specializing in Advertising / Public Relations and two master’s degrees, one in commercial management and marketing (Esic) and another in Corporate Communication – Web 2.0. (Digital Area, University of Alcalá).