Habitaem

Positioning, Naming, Identity,
Claim, Web

Need

A strategy, a brand positioning and communication for a new category: Ecoresorts with conservation and development aid in the areas where it operates. Internationally valid name.

logo_habitaem

Result

Habitaem, an evocative, suggestive and projective name that together with its claim “Habitar es hacer huella” points the mission of the business project. A name and a claim that link land, housing, community, integration, effort and leads us to the idea of a legacy. Because to live is to respect what surrounds us, to live is to live together. An identity that represents with the triangle symbol the 3 aspects / pillars on which the brand is based: Development, conservation and profitability. The chosen color, the earth.

habitaem