Positioning, Naming, Identity,
Claim, Web


A strategy, a brand positioning and communication for a new category: Ecoresorts with conservation and development aid in the areas where it operates. Internationally valid name.



Habitaem, an evocative, suggestive and projective name that together with its claim “Habitar es hacer huella” points the mission of the business project. A name and a claim that link land, housing, community, integration, effort and leads us to the idea of a legacy. Because to live is to respect what surrounds us, to live is to live together. An identity that represents with the triangle symbol the 3 aspects / pillars on which the brand is based: Development, conservation and profitability. The chosen color, the earth.

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