Islas Canarias

Brand audit
Brand architecture


  • Brand audit Canary Islands.
  • Brand audit 7 islands in relation to the Canary Islands: architecture / positioning.
  • Micro-destinations audit in relation to the Canary Islands and the island to which they belong: architecture / positioning


Audit of the status of the relationship between brands and sub-brands. At a strategic level, at the level of architecture and communication level.

Suggestions for improvement from the need for a new model that contemplates the brand from a whole.

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